About AWG

AWG FINE WATCHES MILESTONES

Timeline

2018

Upcoming (2018)

  • April: First ever Seiko boutique in Malaysia will be opening in Q2 2018 in Mid Valley Megamall operated by AWG Fine Watches.
  • July: New outlet Amex Timepiece to be launched in Horizon Village, Nilai.
  • August: New AWG Fine Watches to be launched in Mid Valley 2, Johor Bahru.
  • 2018: Upcoming brands: Tudor & Ernest Borel.

2017

Upcoming (2017)

November: Power of Run, a marathon event organized by AWG Fine Watches in conjunction with AWG 55th anniversary which will be held in AEON Shah Alam.

2016

Grand Opening

  1. Tissot boutique at Setia City Mall
  2. AWG Fine Watches at Aeon Shah Alam

2016

First Power of Time roadshow

First “Power of Time” roadshow held in Mid Valley Megamall, Aeon Bukit Tinggi & Setia City Mall.

2016

Record holder – Outstanding performance in Ball roadshow

AWG achieved the record of selling approximately 160 pieces in Ball Watch 7 days roadshow.

2016

Grand Seiko brand launching in Malaysia

Grand Seiko brand exclusive launching in Malaysia together with AWG Fine Watches.

2015

BALL BOUTIQUE @ 1 UTAMA

AWG Fine Watches ventured into Ball Boutique at One Utama shopping mall.

2015

AWG Fine Watches – A re-branding exercise

A re-branding exercise from America Watch to AWG Fine Watches with the new tag line of “Power of Time”. The event involved with 5 brands which are Ball Watch, Bell & Ross, Graham, Grand Seiko & Longines. At the same time, AWG achieved the sales of approximately 1.2mil in 5 days.

2014

Grand Opening

  1. Tissot Boutique at KLIA-2
  2. AWG Fine Watches at KLIA-2

2013

Omega boutique @ 1 Utama

AWG Fine Watches ventured into Omega Boutique at One Utama shopping mall.

2012

GRAND OPENING

  1. Amex Timepiece at Paradigm Mall
  2. AWG Fine Watches at Paradigm Mall
  3. AWG Fine Watches at Setia City Mall

2012

America Watch 50th Anniversary

2011

Seiko launched new ambassador collection

Seiko launched the new ambassador collection with Lee Hom, Wang & Sammi Cheng in conjunction with 130 years anniversary. In the same year, AWG achieved the record of selling 850 pieces in a 7 days event.

2010

Record Holder – Outstanding performance in Tissot Roadshow

AWG achieved the record of selling approximately 600 pieces in Tissot 7 days roadshow.

2010

Tissot first biggest boutique in Asia

Tissot launched first biggest boutique (Operated by AWG) in Asia located in Mid Valley Megamall.

2007

Grand Opening of Watch Zone at

  1. Aeon Bukit Raja
  2. Aeon Bukit Tinggi
  3. Pavillion

1999

Mid Valley Flagship Store

Our flagship store which is Mid Valley outlet first launched in 1999.

1981

The establishment of America Watch

In 1981, Chan Seng Watch had emerged a revolution that leads to the establishment of AMERICA WATCH.

1976

Chan Seng Outlet at Klang

Chan Seng outlet with new facelift in the 1970’s.

1962

First outlet in Jalan Kapar, Klang

Started in 1962, Mr Liow King Seng ventured into the retailing business with Chan Seng Watch Co, has proven it’s nimble and wise in understanding and manipulate the growth of trend in timepieces. From its first outlet in Jalan Kapar in Klang, Malaysia.

ABOUT AWG

  • Established since 1962, AWG Fine Watches, formerly known as America Watch.
  • AWG Fine Watches, a veteran watch retail company, has been retailing exquisite collections of Swiss made timepieces and international fashion brand in Malaysia.
  • Currently having 10 outlets in Malaysia, AWG has become the region’s leading watch dealer.
  • Swiss multi brands outlets located in Klang Valley prime locations (Mid Valley, IOI Mall, Setia City Mall, Aeon Shah Alam, Aeon Bukit Tinggi & Gateway KLIA2).
  • Tissot boutique (Mid Valley, Gateway KLIA2 & Setia City Mall).
  • Ball Watch boutique (One Utama).
  • In spite of our present successes, AWG Fine Watches is looking forward to reach higher end market boundaries by setting up more shops in shop boutique and stand-alone boutique platform to serve more exclusive buyers.